About Marketboomer
Meet Marketboomer — A new era of hotel procurement software
Created by hospitality professionals for hospitality professionals, we've been transforming procurement since 1995.
Learn our story
Created by hospitality professionals for hospitality professionals, we've been transforming procurement since 1995.
Learn our storyWhile working in procurement, Marketboomer CEO Nathan Gyaneshwar was constantly interrupted with the thud of heavy supplier catalogues landing on his desk. Hundreds of pages worth of suppliers, products and prices, constantly piling up. One weekend, while comparing supplier catalogues on his dining table, a friend asked what he was doing. He said he was comparing three supplier catalogues for prices and writing down the best-priced supplier for every item he purchased. The friend asked why he didn't do it on a spreadsheet and why the suppliers couldn't update their prices using the internet to save him doing it. Marketboomer was born.
Because we work with both buyers and suppliers, we're not just interested in the best price or the quickest payment. Our software is made to improve procurement processes and outcomes for everyone; from hotel owners, staff and guests, to product suppliers.
Photo submitted by a PurchasePlus customer. Left: 5 days' invoices (before Paperless Invoicing) from 10–14 Sep 2018. Right: 5 days' invoices (after Paperless Invoicing) from 29 July – 2 Aug 2019.
This represents a reduction in paper invoices of over 90% within 10 months of going live.
Now servicing 1,000+ hotels globally, Marketboomer is helping to remove the inefficiencies of procurement through automated, integrated software.
When you have access to the right procurement platform, you can not only save time and money, but optimise your spend and strengthen internal processes. Our software puts the power back in your hands.
Explore features
Deliver what you've committed to. Ambiguity is not acceptable. Everything is out on the table — it's ok to challenge each other in the spirit of a better outcome. Seek clarity if you are unclear. We're all on the same team and transparent conversations are key to progress.
Put yourself in your customer's shoes. What impact will this have on them? What would you like if you were them in this situation? What do they need to know?
Take 'good' and make it great. If you see something that needs doing, grab it and get it done with no band-aids. Solve for the greater good and for all time. Grow your own skills and help others grow with you.
Malcolm Jull
Chief Executive Officer
With extensive experience to share, and the energy to inspire, Malcolm champions an exciting future for both Marketboomer and our wider PurchasePlus community, where our technology unlocks solutions and opportunities that grow a sustained, prosperous, and evolving global hospitality industry for all. Not just a bigger piece of the pie, but a bigger pie for all — including our buyers, suppliers, and partners.
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Karny Dhah
Chief Financial Officer
Karny brings deep financial expertise and strategic discipline to Marketboomer, ensuring the business is positioned for sustainable, long-term growth. A CPA with broad experience across technology and services, Karny drives financial rigour across the PurchasePlus group — enabling bold decisions backed by sound financial foundations.
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Mitch Hulst
Chief Operating Officer
Mitch leads the operational engine of Marketboomer, ensuring our platform delivers reliably at scale for thousands of hospitality businesses worldwide. With a hands-on approach and deep understanding of both technology and the hospitality sector, Mitch keeps the business running smoothly while continuously raising the bar on service quality and efficiency.
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Peter Hubbard
Chief Product Officer
Peter shapes the product vision and roadmap for Marketboomer, translating the real-world needs of hospitality buyers and suppliers into intuitive, powerful technology. With a passion for solving complex problems elegantly, Peter leads a team dedicated to building tools that make procurement smarter, faster, and more connected across the global hospitality industry.
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We have specialists from hotel management to hospitality, procurement, technology and software — making us better positioned to improve it.
All current position vacancies will be posted on our LinkedIn page. To be considered for a position, please send your CV and cover letter to help@marketboomer.com — we'd love to hear from you!
If you're interested in saving time and money and setting your business up for the future, get in touch with us. Contact the team for more information or to organise a no-obligation demo.